Three Ways to Make Your Clients Fall in Love with You
Effective customer relationships are the cornerstone of any small business, but making your clients feel special regularly can be challenging. If you try and fail with one method, don’t give up! These three tips on how to make your clients fall in love with you will help you build strong bonds with all of your clients, even the most difficult ones.
Tell (them) Great Stories
Lori, a 50-year-old woman unemployed for five years, came into the office seeking help. She had fallen into challenging times and was trying desperately to find work. Lori knew she needed help updating her resume and finding an outfit to make her feel confident enough to apply for jobs.
When she arrived at our office, it was clear that Lori was feeling down on herself. We gave her time to regroup and then sat down to talk about what she wanted from this process. She wanted more than anything to find a job so she could take care of her family.
One of our professional image consultants got together with Lori and worked on updating her resume. We also helped her pick out an outfit that made her feel confident and beautiful instead of feeling like someone who’d been unemployed for so long that she was no longer a valuable worker. Once we updated her look and created an incredible resume, we set up mock interviews so she could get comfortable talking about herself and sharing why she’d be an excellent fit for any job.
Oh yes, we did some revamp on her LinkedIn resume too, because the world we live in is digital, even if you have fallen far behind by being unemployed for so long.
Ok, so before she left, we sat down again and discussed how her job search was going. She had some leads but wasn’t quite sure what to do next. We walked her through exactly what would happen during an interview and made sure she was ready for anything that might come up. After spending time on mock interviews, Lori felt more confident than ever! When she walked out of our office that day, it was like we’d given her a second chance at life!
A story like this could reveal to your clients the genuine human side of your company.
You can also share testimonials from your clients.
Get Personal
I’ve noticed a common thread among the people who love their jobs. They love their clients and try to make them feel loved. Here are a few tips for making your clients fall in love with you:
Remember their name – It’s one thing to learn someone’s name, but it’s quite another thing to use it. If you remember their name and call them by it, it makes you seem more personal and can also help your relationship with them. Hearing your name is a way of making someone feel like they’re important, and feeling like they’re essential is something that will make them fall in love with you. The best way to do this is simple: listen when they talk about themselves.
Ask questions about their lives and follow up on things they mention because there might be an opportunity for you to provide a service or recommend a resource that could make them happier. These little things don’t take much time out of your day, but the reward of being able to bring joy into someone’s life might change yours too!
The third tip for making your clients fall in love with you is providing a welcome surprise. It doesn’t have to be big, but everyone likes to feel like they’re special. I recently went on vacation, and when I returned, I had a gift waiting for me from my post office box – a little flower someone found while they were cleaning up around town.
Help Your Clients Look Good
When you help your clients look good, they will love you for it. Providing outstanding customer service is one of the most effective ways to help your clients fall in love with you.
When a client faces a challenge, you could try to provide them with a solution; they will be happy and thank you for it; But, instead of providing a solution right away, ask questions that will lead them to the answer they are looking for.
Make them feel like they came up with the solution almost all alone. This way, you are making your client look good. You will be greatly appreciated it.
I know this doesn’t apply to all professions. A doctor shouldn’t let his patient try to decide what medicine to take or a mechanic to lead his lady client to point out what spare part is faulty.
In cases like this, try to reassure them that whatever the cause of their challenge is, it’s not their fault.
